Exploring Customer-Centric Digital Transformation Strategies in Major UK Fashion Retail Chains

Description

Chapter 3: Research Methodology

3.1 Introduction
3.2 Research Design (Constructionism)
3.3 Research approach (Interpretivism) (Inductive: Theory Development)

3.4 Data Collection (Qualitative, secondary data publicly available)
3.5 Sampling method (Non-probability convenient sampling)

3.6 Data Analysis (Thematic Analysis)

3.7 Ethical issues and Accessibility
3.8 Research Limitation
3.9 Summary

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