Exploring the Impacts of Fashion Influencers on Female Millennial Buying Decisions of Luxury Brand Products in India

Description

2.1 Introduction

2.3 Identify the role of fashion influencers in shaping consumer perceptions of luxury brands among female millennials in India

2.4 Effectiveness of influencer marketing strategies in engaging and converting female millennial consumers

2.5 Factors influencing the credibility and authenticity of fashion influencers in the Indian context

2.7 Theoretical framework (Social Influence Theory, Elaboration Likelihood Model)

2.8 Summary

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