Mgt 201 discussion

Week 7: Interactive Learning Activity 

7.2 Action Required:

• Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

Video Link: Watch the following  video link- 

• McDonald’s: Segmentation, Targeting, and Positioning- 

https://www.viddler.com/embed/3568f26a

• 7.3 Test your Knowledge (Question):

Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?